This error occurs if you are logged into a User Account that does not have Administrative Rights to install or uninstall programs on this PC.
In order to resolve this issue you will need to log into the computer as the Administrative Account to download and install the FreeRide Games Player.
If you do not wish to install the FreeRide Games Player you can follow these instructions to remove the installation files:
1. Open the Task Manager by pressing the CTRL - SHIFT - ESC keys on your keyboard at the same time.
2. Select the "Processes" tab at the top of the Task Manager window
3. Select the "FreeRide Games.exe" process on the list and click "End Process"
Next we need to remove the Game Player Download and Installation files from your PC:
1. Press the Windows + R keys on your keyboard at the same time. (the Windows Key is the key next to "CTRL" that has a Flag on it).
2. In the "Run" window that opens, type %temp% and hit Enter
3. Delete the "SDM143" folder